Industry Breaking News • April 2026
The Roblox Plus Revolution
"On April 30, 2026, the 30% marketplace tax faces its first real challenger. Here is everything you need to know about Roblox Plus."
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"On April 30, 2026, the 30% marketplace tax faces its first real challenger. Here is everything you need to know about Roblox Plus."
In a move that has sent shockwaves through the creator community, Roblox has officially announced that Roblox Plus will replace the iconic Roblox Premium subscription on April 30, 2026. Priced at a competitive $4.99 per month, this new tier introduces the most requested feature in platform history: direct, fee-free Robux transfers.
The official 2026 branding for the new Roblox Plus ecosystem. © ROBLOX
For over a decade, sending Robux to a friend was a costly endeavor. Whether through Gamepasses or group payouts, users were forced to lose 30% of their Robux to the "Roblox Tax." Roblox Plus changes the math entirely.
As a Plus subscriber, you gain the exclusive ability to send Robux directly to another user’s balance with zero fees. If you send 5,000 Robux, your friend receives exactly 5,000 Robux. Crucially, while the sender must be a Plus member, the recipient does not need an active subscription to receive the funds. This makes the $4.99 monthly cost an easy investment for anyone who regularly gifts Robux to friends or family.
Despite the excitement, the announcement has sparked intense debate on the Roblox DevForum. Long-time developers are expressing concern over the removal of the "Robux Stipend." Unlike Premium, which gave users a set amount of Robux every month, the base Roblox Plus plan focuses on social features and utility benefits.
Many developers argue that this shift might reduce the overall spending power of the average player. Furthermore, creators of "Donation Games" like PLS DONATE are worried. Since these tax-free transfers occur through profile menus and social tabs avoiding in-game marketplace items developers of these experiences might see a significant drop in their 10% creator cut as users move their "donations" to the free transfer system.
Comparing the utility of Roblox Plus versus the outgoing Premium model. © ROBLOX
This is the million-dollar question. Since PLS DONATE relies on Gamepasses, those transactions will still be subject to the 30% tax. Roblox Plus transfers are social, not commercial. Roblox is likely to keep a strict barrier between "gifting" and "purchasing."
This means that while you can give your friend Robux for free, buying a "Limited Edition Sword" in a simulator will still incur the standard marketplace fee. The 30% tax isn't gone; it's just being bypassed for personal, social interactions.
If you're buying Gamepasses or donating in-game, you still lose 30%. Use our tool to see the damage.
Open Roblox Tax Calculator →Roblox is maintaining some of the core features for creators while adding new layers of security:
The new 'Wallet' and 'Social Transfer' menu appearing in the 2026 update. © ROBLOX
If you are someone who frequently buys Robux for friends, the savings are massive. Saving the 30% fee on just 1,500 Robux already covers the $4.99 cost of the subscription. However, for players who enjoyed the "set it and forget it" nature of the Premium stipend, the transition might feel like a downgrade.
Ultimately, Roblox Plus is designed to keep users within the official ecosystem. By making it free to share Robux, Roblox is directly attacking third-party "grey market" sites that previously thrived because they were cheaper than the 30% tax.
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